AutoThrust India: an AI news site that publishes to Instagram on its own
An automotive news site with AI-assisted posts, automatic Instagram publishing and built-in traffic analytics.
AutoThrust India is a live automotive news portal covering news, reviews, buying guides and launches. Articles are produced with AI assistance, new posts go out to Instagram automatically, and analytics built into the site track where the traffic comes from, and the brand runs its own YouTube podcast, Behind The Wheels.
- Project type
- AI blog / automotive news portal
- Role
- Built the site and its publishing automation
- Live site
- autothrust.in ↗
- Stack and services
- AI-assisted contentInstagram auto-postingIntegrated traffic analyticsYouTube podcastInstagram reels
What it is
A live automotive news portal: news, reviews, buying guides and launches, organised the way a reader browses, by brand and by type of story.
How it publishes
Articles are written with AI assistance and published to the site. Each new post is then shared to the AutoThrust Instagram page (@auto.thrust) automatically, so the social channel keeps pace with the site without anyone reposting by hand.
- AI-assisted article
- Published on the site
- Auto-posted to Instagram
- Traffic tracked in analytics
On Instagram
The site feeds the @auto.thrust Instagram account, which had 192K followers and 3,828 posts as of September 2026. Two of the reels I worked on:
Built-in analytics
Analytics are integrated into the site itself, so traffic can be tracked alongside the content that drives it.
Beyond the site: a podcast
AutoThrust India isn't only a website. It also runs a YouTube channel with Behind The Wheels, a podcast I did for the brand. In this episode: the real cost of owning an EV.
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Kartik Saxena - open to remote roles, contract work and new projects.