Branding & graphic design
Brand identity, marketing collateral and thumbnail design built to earn attention in a feed, not just look good in a portfolio.
who this is for
- Growing businesses that have outgrown a founder-made logo and need a real identity system.
- Content creators and channels where the thumbnail is the difference between a click and a scroll-past.
- Marketing agencies that need overflow design capacity - brand work or thumbnail volume - without adding headcount.
- Teams that already have brand guidelines and need someone who can work inside them, not override them.
problems this solves
- The brand looks different depending on who made the last slide deck or social post.
- Thumbnails and social assets are being made ad hoc, with no consistent system behind them.
- There's no in-house capacity for a design backlog that keeps growing regardless of headcount.
- Existing brand assets exist but nobody currently owns keeping them consistent across new material.
how it runs
- 01
Brief
References, constraints and what the piece needs to do - sell, explain, or just look right next to what already exists.
- 02
Scope & estimate
Identity systems and single-asset requests are priced very differently, so scope is confirmed before work starts.
- 03
Design & review
Concepts shared early enough that direction can change cheaply, rather than after everything is finished.
- 04
Delivery
Source files and export-ready assets, in the formats the rest of the team actually needs.
what's delivered
- Brand identity systems: logo, colour, type, applied consistently
- YouTube thumbnails and social/banner layouts designed for the click, not just the aesthetic
- Marketing collateral - decks, one-pagers, social templates
- Source files (Figma / layered PSD or AI) alongside export-ready assets
faqs
What does a branding project include?
Brand identity systems (logo, colour, type), social and banner layouts, marketing collateral and YouTube thumbnail design. Work is scoped per project rather than sold as a fixed package, since a full identity system and a single thumbnail set need very different time.
Do you design for agencies as white-label work?
Yes. Several of the studio's design requests come from agencies that need overflow capacity or a specialist for thumbnail/brand work without adding headcount - delivered under your name, on your timeline.
What tools are used?
Figma for identity systems and layout, Photoshop and Illustrator for production and thumbnail work.
Can you match my brand's existing style, not just create a new one?
Yes - most engagements are extending or tightening an existing identity rather than starting from a blank page. The brief step asks for exactly that: references and constraints, not just "make it look good."
Need a brand system or a design backlog cleared?
Start with the project form - pick graphic design, describe what exists already and what's missing.