How I solved it, and what I shipped.

Graphic design notes

Write-ups from real branding work: designing a mascot, building a brand character, and how the sketches, colours and poses came together.

Graphic design10 Oct 20261 min

10 Logo and Branding Mistakes Small Businesses Make

Inconsistent or generic branding makes a good business look unprofessional and forgettable.

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Graphic design8 Oct 20265 min

How I Designed Concept Dash's Beaver Mascot (From Hand-Drawn Sketch to Brand Character)

A construction and civil engineering company has a serious, technical brand. That makes it hard to feel approachable on social media, where people follow faces and characters, not logos.

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Every post here is a problem I hit on real client or product work, written up with the code that fixed it. More about Kartik.