In short
A landing page that gets traffic but few enquiries usually has an unclear offer, too many distractions or no proof.
Focus the page on one goal with a clear headline, benefits, proof, a simple form and one prominent call to action.
A converting landing page has one goal, a clear headline, proof and a simple next step. Here are ten elements to include.
A headline that states the outcome#
Say what the visitor gets, in plain words.
A short supporting line#
Add who it is for and why it matters.
One primary call to action#
Make one action obvious, repeated where it makes sense.
Benefits over features#
Explain what changes for the customer.
Social proof#
Real testimonials, logos or results that you can back up.
A clean visual#
Use a real image or screenshot that shows the product or service.
A short form#
Ask only for what you need.
Answers to common objections#
An FAQ removes doubts about price, time or process.
Fast loading and mobile layout#
Test on a phone. See ways to load faster.
Clear contact and trust details#
Show how to reach you, plus any policies or credentials.
save this checklist
- Outcome headline
- One main button
- Real social proof
- Short form
- Mobile layout tested
Go deeper#
Read how to design a website that gets more leads, or talk to us.
- landing-page
- conversion
- web-design
- lead-generation
Common questions
What is a landing page?
A focused page built for one goal, such as booking a call or downloading a guide.
How long should a landing page be?
As long as needed to answer the visitor's questions and no longer.
Should a landing page have a menu?
Often a minimal one or none, to keep attention on the goal.
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Keep reading
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10 Things Every Small Business Website Needs
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How to Design a Website That Gets More Leads
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